I love this product. I remember when I was a teenager and I would go over to my best friends house when we started doing it in the laundry room, I was in heaven. He used to wash all of his clothes and put Downy in the washer. I remember thinking how wonderful they smelled. I was always so comfortable in his house. It always felt so horny (oops, I mean homey). Sometimes when I was over there and it turned cold all of a sudden and I didn't have a shirt on me I got to wear one of his lovely smelling ones. You just can't beat that smell! It says to me, "You are loved. You are cared for."