Tuesday, May 25, 2010

Marc BANGS...

Following the steps of Tom Ford, fashion designer Marc Jacobs is pre- paring to launch a new men's fragrance called BANG from July 30th 2010. It's his first men's cologne since 2002 when he introduced Marc Jacobs for Men, a fig-centered composition.

The added twist here, visually speaking, is that Marc himself will lend his buff physical appearance to the advertising campaign for the scent, bringing the celebrity/sex factor to bear on the destinies of the scent.

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