Saturday, August 14, 2010

It's About Time For...

reFRESH is a beautiful over-sized London based glossy coffee table style magazine, which TMOP was privileged to be featured back in May 2009. And now, a year later, I'm approached by them once again, but this time, I manage to pull their editor-in-chief aside and have a heart to heart interview with him.

PR8: First off, thanks for doing this with me David. So can you tell me a bit about your background as the editor-in-chief of reFRESH?
David: Well I was working as editor-in-chief of a large contract publishing company and sat on the management team. My bosses were looking for new business ideas and I'd always had a concept for a gay magazine that was aimed a more 'grown up' gay man – we discussed it, they liked it and the rest is history as they say!

As I am flipping through reFRESH, I'm noticing how BIG your magazine is, not just the size (9.5 x 13.5 inches!) but also the contents, from culture & art to home & lifestyle, and from fashion & style to travel. You must have an excellent team of experts behind you, right?
You are only as good as the writing team behind you! I've been very lucky during my editorial career to be able to work with and develop friendships with some excellent writers, illustrators and photographers. Some of whom have been working with me for over 10 years. My reFRESH team are outstanding and I see them as a family rather than as a group of people who write for me.

With so many gay magazines on the market, how do you see reFRESH standing out from your competitors?
Aside from the 'size' I think we are very lucky at this moment in time that there are so many different magazines out there each catering a different type of reader. I think that success on the newsstand comes from not sitting still and doing what you can to constantly evolve your brand/magazine to weather the many storms that can thrown at it. One of our strongest USPs is that we don't run any adult content – you won't find a classified section at the back or any hardcore chatlines or adult videos. This approach has been hugely helpful to develop more meaningful relationships with advertisers who want to target our audience for the first time.

What is something in your home that would make a stranger think you were gay? And what is something in your home that would make a stranger think you were straight?
Well I guess the first part of the question would be the sea of cushions on my bed (in all shapes and sizes and colours) and some of my art on the walls. The second part of my collection would be my massive collection of books which cover subjects from history, religion, biography, fashion, military etc. I buy and accumulate way too many!

What is your indulgence?
Wine (and nice cheese) - I drink and eat way too much of both!!!

Tell me FIVE things you love about London?
The art galleries (and museums), the parks, the Southbank, Borough Market and the balcony bar at the Royal Festival Hall (only recently discovered this thanks to my flatmate James – but it's one of the most romantic places to sit and look out over the river!)

This being Pride month, anything in particular that you are most proud of?
I think that I'm still editing the magazine I launched in 2002. It's been a challenge (in a good way) all the way through – but I'm pleased to still have it as my 'third arm'.

At last but not least. Madonna. Yay or nay?
Absolutely YAY! I was in my formative years in the 80s when she first exploded onto the music scene! Whoever comes along with always be spot referenced in the context of Madonna - just look at the Lady Gagas etc – they all, whether or not they choose to admit it, can trace their approach and theatricality to Madonna.

Thanks for the interview William, it's been fun and best of luck for The Ministry of Pleasure too!

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