Saturday, November 15, 2014

Aw It's Christmas...

The nights are drawing in, the air is becoming chillier and Christmas is on the horizon. This can all mean only one thing. Yes, Christmas adverts on TV and this year John Lewis' Christmas advert is SO sweet that it surpasses all my expectations (as it always does).

The advert tells the story of a young boy who has a penguin for a best friend, who goes by the name of Monty. The advert illustrates their days together leading up to Christmas; they watch television, play hide and seek, and jump on the trampoline. It's all very sweet, until Monty's behaviour suggests there is something missing in his life. Romantic films on the TV and couples lovingly embracing in the street, hint at Monty's desire to find love this Christmas.

I won't spoil the ending for those of you who haven't seen it, but let's just say you'll either be smiling so hard your cheeks hurt or reaching for the box of tissues. If you haven't already, give it a watch below...

In contrast, supermarket giant Sainsbury's epic 2014 Christmas advert sees Christmas from a completely different angle. It isn't a fictional tale of a cute CGI animal, or even a cheesy family eating Sainsbury's turkey dinner and sharing Sainsbury's gifts.

The advert depicts the remarkable true story of real events that took place on Christmas Day in 1914, during World War I. On that day soldiers on both sides of the conflict downed their weapons, emerged from their trenches and exchanged seasonal songs and even gifts.

The two armies also played a friendly games of football to mark the festive occasion, a warming image also featured in the advert.

And believe it or not, the ONLY product that appears in the entire 3 minute 40 second-long full version of the advert is a chocolate bar, which one soldier hands to the other as a gift. The supermarket has partnered with the Royal British Legion to sell the vintage-looking chocolate bar in stores for £1, with all profits going to the charity (a far cry from the £95 stuffed Monty the penguin John Lewis was retailing, which is now sold out.)

This year's advert from Sainsbury's is, in my opinion, the best Christmas effort in the UK. I love it because it doesn't follow the same trite formula. It's not a hugely commercialized affair and the strong message of love-sharing at Christmas time hits straight to your heart. On top of all that, the cinematography is simply stunning and it definitely won't look out of place in the cinema! Oh, did I not mention the cute actors too?

1 comment:

Robert Detroit said...

Yes, it is a GREAT Christmas message. Thanks for sharing it with the rest of us. Many thanks for another year of great posts.